IJsselstein, May 8, 2025. Strategic acquisition of web personalization software company strengthens marketing automation offering and offers marketers new opportunities for real-time relevant communication.
Ternair, the Dutch developer of a leading Customer Data Platform (CDP) and advanced marketing automation solutions and services, today announced the acquisition of WiQhit, specialist in real-time website personalization. The acquisition is another strategic step in the development of a mature, integrated marketing platform that enables marketers to create targeted and data-driven customer experiences across any channel.
With this acquisition, Ternair expands its offerings to include powerful website personalization features such as Notifications, A/B testing, Search and Recommendations. These can be fully integrated and fed into the existing CDP. This allows marketers to leverage direct marketing data from the CDP to recognize and serve website visitors on an individual level with tailored content and offers - all in real time.
"This move gives marketers even more control over the customer journey. Website personalization solutions do exist, but this direct integration from in-depth customer data from multiple online and offline sources with dynamic website personalization offers unprecedented opportunities for conversion optimization and customer loyalty, said Eelco Gerritsma, founder and director of Ternair.
Website visits can be matched to data from the CDP to the maximum extent possible, and vice versa, customer profiles will be continuously enriched with behavioral data, and can be used directly for personalization on the site and in other marketing channels. The acquisition thus not only strengthens the product, but also adds a powerful channel to the marketing mix of customers.
For WiQhit, the acquisition means that the product can continue to grow in an ideal environment, in which vision of data-driven marketing, flexibility and scalability are central. Joining forces creates a future-proof solution for marketers looking to refine and accelerate their customer interactions.
About Ternair
Ternair offers an advanced Customer Data Platform including marketing automation solutions that help companies centrally manage, combine and deploy all their customer data for personalized marketing at scale. In doing so, Ternair offers approachable local support tailored per customert.
About WiQhit
WiQhit specializes in real-time personalization solutions for websites. The platform enables organizations to dynamically customize content, offers and messages based on visitor behavior and profiles and helps customers with these settings.
Contact for press
Ceesjan de Vos, Marketing Sales director
Ternair
030 687 71 03 / 06 50 244 295
info@ternair.com
www.ternair.com
