VersTrade, an online food platform, faced the challenge of effectively tracking customer contact moments. With data spread across multiple channels and a manual tracking process, it lacked a structured approach. It lacked insight and efficiency in leveraging available data, while creating relevant content was not a priority. The lack of centralized tracking and manual data processing required a solution that could automate and optimize the processes.
Solutions & results
Dispersed data and manual tracking
Centralization and automation with Ternair
Optimized processes and growth in customer insight
Improved service through online and offline channels
Expansion and refinement of customer engagement
Connecting food professionals and suppliers
Centralization and automation with Ternair
VersTrade chose to partner with Ternair to meet this challenge. With a clear data strategy in mind, consisting of several steps, data sources were centralized and made more accessible.
This strategy included centralizing and enriching data sources to gain a better understanding of customers and their needs.
A streamlined workflow was set up for new registrations, with each registration automatically forwarded to Ternair. It is automatically checked that the Chamber of Commerce number is correct and, if known, it is enriched with relevant SBI codes (industry code description).
After registration, customers immediately receive a personalized introductory email, informing them about VersTrade and how to use the platform
optimally. This, and subsequent, emails are personalized using ChatGPT based on the SBI code, providing
relevant product recommendations based on previous purchases or segments the business is in.
At the same time, customer service is informed of the new registration, allowing them to take immediate action to enable upselling. If a customer is not in the system within 24 hours, customer service will automatically receive a reminder to follow up on the registration.
