Find out how Connetix developed a smart solution to more effectively present available talent to clients and prospects, and how this has led to remarkable improvements in interaction and engagement.
Efficiency in matching supply and demand
Recruitment agency Connetix strives to create the perfect match. Whether it's a professional looking for a new challenge or a company looking for talent. Previously, potential candidates were sent to clients and prospects via long, cluttered emails. This took a lot of time and effort and did not always result in the desired interaction.
Automated landing page with personal touch
Working with Ternair, Connetix has developed a solution that significantly improves the candidate presentation process. A new, fully personalized email now leads directly to an automated landing page. Here, customers and prospects find an easy-to-read list of available candidates, including additional information and the ability to contact the corresponding consultant directly.
Increased interaction and insight
This optimized workflow has yielded impressive results.
"Email interactions quadrupled and click-through rate (CTO) increased from 14% to 54%."
This enhanced interaction gives Connetix valuable insight into the needs of customers and prospects, enabling them to take targeted actions and further personalize service.
