The fourth edition of the Ternair MasterClass focused on the GDPR / AVG. Based on guest speaker Patrick Jordens (board member legal & compliance at the DDMA) discussed the new legislation and its effects on marketing (automation).
GDPR / AVG and marketing automation
During his presentation, Patrick Jordens distinguished between fact and fiction. Can you still process personal data without consent after May 25? What must consent comply with? How should you prove consent to use email addresses? What do you do with your legacy database? And what does the documentation obligation mean?
In addition, Ternair's role as a "processor" was discussed. How does Ternair support organizations in implementing the GDPR.
