MindCampus wanted to unify the amount of customer data that was scattered throughout the organization. By collecting all the data in a central marketing database, MindCampus no longer loses time with internal coordination and searches but can focus on output.
MindCampus maintains active contact with its target groups. That contact takes place primarily online. The amount of customer data collected by MindCampus through its online media is growing rapidly. However, the data was stored piecemeal by the company. As a result, using this data for effective communication with target groups was becoming increasingly difficult.
Central marketing database
In 2012, MindCampus decided to take steps to combine all data into a central marketing database. In this way, the company would be able to aggregate the available information into full-fledged customer profiles, which could serve as the basis for targeted marketing solutions. In the search for a specialized party, MindCampus ended up with Ternair.
"Ternair's strength is that they are able to quickly understand the issues. We have never talked to sales people, but only professionals. It is easy to change gears and the lines are short.
