Admitter was looking for a solution for managing databases, address selection and email sending, with the requirement that the entire process could be housed in one application. With the Ternair Marketing Cloud, Admitter has a dedicated product for address database management and multi-brand email marketing.
Admitter is an email marketing agency for business audiences. Address files for the campaigns are provided by b2b publishers, who collectively publish more than 120 different business and trade titles. Admitter manages these files, but does not own any addresses itself.
Centralize and manage data
In 2010, the company was working with about 50 different address files. That was more than the then-current solution for managing and reading databases could handle. That's why Admitter started looking for a new solution.
With the Ternair Marketing Cloud, Admitter has a suitable product for managing address databases. Customers are recognized and merged automatically via fuzzy matching. Profile information is built automatically by unifying characteristics into unambiguous names (industries, functions, etc) and enriched by calculating characteristics based on linked reference data.
"Ternair's strength lies in two things, the solution and the organization. The solutions are very complete: 90% of database issues can be solved with the software by default. For the remaining 10%, Ternair is ready to think along with you about a solution."
Erwin van Faassen, Co-owner and founder Admitter
