Bouwmaat wins DIA Award 2020

Bouwmaat wint DIA Award | Ternair

Bouwmaat has won the silver DIA Award in the B2B Commerce category. The Dutch Interactive Awards (DIA) are the awards for the very best interactive work by Dutch creators.

Jury Report DIA awards 2020

"Bouwmaat feels the customer well and knows how to take a difficult target group into a new world without artifice (with the customer card). All this in a natural way. Impressive figures too. The accompanying agency, Ternair, also shows itself to be a problem-solving customer thinker. The case has many traits of a B2C approach. That is also its strength. The jury's advice: take more things from B2C e-commerce. It suits you."

John Jelsma, Manager E-commerce & Customer Data of Bouwmaat: "We as Bouwmaat are proud to receive this award. A nice recognition for our hard work and that of our partners Ternair and Sparque."

"And certainly also of our team. We work very hard every day to make Bouwmaat just a little bit more relevant to those bosses in the construction industry. " adds Nick Vieberink, Manager Marketing & E-commerce further.

"We too are enormously proud of Bouwmaat and our contributions in the results achieved. A great example of how people, cooperation and technology come together well!," says Nick Kerschgens, Consultant of Bouwmaat at Ternair.

How to make unique and personal attention omnichannel?

The strength of Bouwmaat lies in the personal contact with the real craftsman. In 2019, Bouwmaat also applied this unique personal attention in physical stores omnichannel. This omnichannel customer experience is now delivered through 48 branches, as well as through full personalization with the mobile app, on the website and in email communications.

Ternair Marketing Cloud plays the central role in this with regard to data selections and marketing automation.

About the DIA awards

The Dutch Interactive Awards (DIA) are the awards for the very best interactive work by Dutch creators. The DIA presents Gold and Silver awards within 16 categories to the leading agencies and clients. Each year, the best online professionals in the field also receive the DIA PROs and pioneering digital companies receive the Company of the Year award. The DIA is organized by Emerce and DDA and has been awarded annually since 2010.

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