By offering targeted content, DTG converts visitors to DTG.nl into leads. To capture these leads, identify them and deliver them to sales at the right time, DTG was looking for a lead nurturing process. With the Ternair Marketing Cloud, leads that meet the lead score are automatically delivered to sales at the right time. All SMEs in the Netherlands are potential customers for DTG.
By offering targeted content such as knowledge articles, white papers and workshops, the company converts visitors to DTG.nl into leads. To capture, identify and deliver these leads to sales at the right time, DTG looked for a lead nurturing process. "DTG chose Ternair because the Ternair Marketing Cloud offers all the functionality to control and initiate customer and prospect interaction across all channels."
"DTG chose Ternair because the Ternair Marketing Cloud offers all the functionality to control and initiate customer and prospect interaction across all channels. Implementation was completed in no time, including customization to make the platform fit seamlessly with DTG's processes and organization. The result is that the time-to-market has been greatly reduced (from days to minutes), the quality and thus also the conversion of leads has improved significantly. In addition, Ternair enables us to further optimize the business impact across the entire marketing and sales funnel."
