The impact of inbound on sales and marketing
In the first part of the MasterClass, Hans van der Meulen talked about the trends and developments around Inbound Marketing. Hans van der Meulen is digital marketing expert, core professor at Beeckestijn Business School and program manager for the CustomerTalk events. An extensive article about he presentation can be found here.
After the break, the focus was on the customer case of Vakmedianet. Stephanie Gillisse, Marketing Manager Data & Development at Vakmedianet, showed how Vakmedanet is making not only newsletters but also the content on its websites dynamic by deploying an integrated customer view and cleverly built campaigns in Ternair. Curious? Read here all about it.
