How Welhof deploys digital advertising and marketing automation

Challenge: Limited insight into conversion and customer behaviour

Welhof attracted a lot of traffic to its website, but lacked insight into visitor behaviour and conversion. In addition, there was no integrated marketing solution, which reduced the effectiveness of the traditional approach. The different phases of the customer journey (See, Think, Do, Care) were not optimally used, leading to missed opportunities in conversion and customer relations.

Goal: Data-driven marketing strategy for conversion optimisation

The collaboration between Welhof, DGTLBase and Ternair focused on maximising conversion through a data-driven approach. Key objectives were:

Convert online advertising traffic into valuable first-party data.

Gain deeper insights into target audiences and their behaviour.

Implement personalised marketing strategies, including custom audiences for social advertising and automated campaigns.

Step-by-step implementation of marketing automation and data technology.

Continuous testing and optimisation for maximum impact.

Solution: omnichannel marketing automation & targeted advertising

To achieve the set goals, an integrated approach was developed with the following pillars:

Personalised email campaigns: Relevant content based on customer data for increased engagement.

Performance-based online advertising: Smart targeting to drive traffic with a high conversion probability to the website.

Conversion-optimised landing pages: Designed for maximum conversion and a better user experience.

CDP integration and real-time data links: Seamless integration of data sources for up-to-date and relevant communication.

Marketing automation workflows: Active guidance for execution and optimisation of marketing activities.

Cooperation DGTLBase & Ternair: Synergy between advertising & automation

To achieve its objectives, Welhof worked closely with DGTLBase and Ternair. DGTLBase focused on generating high-quality traffic through online advertising and made sure the campaigns were data- and ROI-driven. By constantly optimising and applying testing strategies, they managed to reach the right audience at the right time.

Ternair played a crucial role in marketing automation. By combining customer data from different sources and applying advanced segmentation, a personalised customer experience was created. The scalable and secure software solution enabled customer profiles to be enriched and automated campaigns to be deployed effectively. The collaboration between both parties ensured a seamless link between advertising and marketing automation, resulting in measurable and sustainable growth for Welhof.

Results: Growth through advanced conversion optimisation

The combined approach led to impressive results:

+7% increase in ROAS (Return on Ad Spend)
+42% growth in turnover
+25% increase in sales
+20% conversion thanks to advanced conversion tracking

"A data-driven approach not only optimised the customer journey but also fed the algorithm with valuable insights, resulting in sustainable growth."

Impact: Improved engagement & increased transactions

More users: Thanks to targeted ads and personalised content, the number of website visitors grew.
More sessions: Optimised landing pages and newsletters increased the number of interactions.
Higher conversion: The combination of data, automation and advertising resulted in a higher conversion ratio.
Revenue growth: The integrated marketing approach had a direct impact on business results.aties.

Follow-up: Continuous optimisation and scaling up

Welhof, together with DGTLBase and Ternair, continues to refine and expand its marketing strategy to continue its strong growth. Continuous optimisation and innovation will keep Welhof at the forefront of the market.

About Welhof

Welhof is the specialist in quality refurbished and outlet products. They offer a wide range of home appliances, electronics and bicycles at competitive prices. With its sustainable approach and focus on quality, Welhof has positioned itself as a reliable player in the market.

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