What does it provide?
Understanding customer groups based on purchase behavior
6 classification segments immediately deployable in Ternair Campaign
Understanding sales by product, product group and store format i.c.w. customer segments
Overview of sales performance over time from different customer segments
Ability to compare customer groups by value and behavior
Who is this for?
For organizations looking to combine sales data with customer and marketing data to drive more targeted revenue, customer value and growth. Particularly relevant to marketing teams, e-commerce and retail organizations, CRM and data teams, and sales teams driving customer value.
What question does this answer?
Which customers are most and least valuable
Which customers are at risk of losing and where are the potential new customers
What is being sold and how does this develop over time?
Which customer groups contribute the most to revenue?
How do customer groups differ in purchasing behavior?
What does the dashboard say?
The dashboard contains the following items:
RFM model with classification of customers into 6 groups
Filtering these groups by Sales by product and sales by order date
Filtering based on groupings (product group, store format, etc.)
Analysis of recurring product type and store type
Classification of customer groups (RFM or similar).
Insight into sales and orders by customer group
What are we going to do?
Brief intake to determine scope and available data
Set up classification model (RFM) based on sales and customer data.
Linking sales data to customer profiles
Setting up the dashboard and segmentations
Setting up and delivering the dashboard with the agreed insights
Planning & investment
Price: €2500*
Delivery time: approximately 2 to 4 weeks, depending on data availability
* To use the Sales Engagement Model (RFM).. you need a custom report center