Email marketing

Email marketing: higher conversion
from opened emails

Send customer-friendly, personalized emails that leverage all the variables in your data. Set up your own dynamic templates that automatically select the right content or offer for each brand, audience or location. Through your RSS feeds or self-selected snippets.

Read how KLM achieves 90% time savings through data-driven 1-1 email template(s).

What is email marketing and how does our solution work

Download whitepaper This is what I want

Easy content creation

Create emails quickly and easily and create an unlimited number of templates and snippets for your own brand(s). Use the drag-and-drop editor to create or upload your HTML.

See how it works

Personalize your emails

Use customer profiles from your data to dynamically determine personal information, sender, subject, timing and content for each recipient.

See how it works

Easily manage all lists

Manage email lists for multiple brands, partners or audiences in one environment, each with their own configuration and preferences.

Multi-brand email case
Email marketing: integrate RSS feeds |

Integrate RSS feeds

Connect your content and products real-time via RSS. This way you send available and up-to-date interest content, preferred products and top offers at every trigger moment.

See how it works

A / B testing

Optimize and automate your email marketing campaigns by pre-testing multiple variants to a sample of your target groups. Test subject lines, calls-to-actions, or other aspects of your email.

Video A/B test

Real-time reporting

Track your results live. View opens, clicks and heatmap results to optimize your emails. Set up automatic follow-up campaigns or link response to your (crm) system.

Measuring email traffic
Email marketing: High email deliverability |

High email deliverability

We ensure a high deliverability of your emails based upon a intensive monitoring, advice on sending domains, active list and bounce management and bot click monitoring.

Discover how others successfully use email marketing

90% time savings due to data-driven 1-1 e-mail template |

"Ternair has extensive experience and professional knowledge about e-mailing data processes that fits in well with our requirements and wishes. We are an international marketing organization and send the iFly KLM Magazine to 10 million customers worldwide. Everything has to be correct in the e-mails, they have to be sent in a tightly regulated time schedule to manage the loads on the servers and fit within the local e-mail schedules. Ternair enables us to manage all this complexity while quality is guaranteed and costs remain manageable."

Marc Jansz
Customer Media Manager


million recipients in 80 countries in 5 different languages


time savings due to data-driven 1-1 email template


dynamic templates

How the transition from outbound to inbound results in a conversion improvement of 50% | Ternair

"With Ternair we can automatically choose the right time to send certain messages. The flows are tailored to the interests that someone shows. We have an overview of the entire process and are increasingly aware of who to send what and when, so that we do not bother anyone with our messages."

Michael Dam
Marketing Manager


more opened e-mails



20% - 30%

reduction in opt-out

How Mindcampus tripled the email marketing conversion |

"The strength of Ternair is that they can quickly relate to the problem. Thanks to the Ternair Marketing Cloud, we can communicate with our target group in a structured way. We no longer lose time with internal coordination and searches, but can focus on output."

Pieter Lieverse
Managing Director


more conversion


more opened mails


conversion via remarketing emails

Multi-brand email­ marketing |

"The strength of Ternair lies in two things, the solution and the organization. The solutions are very complete: 90% of database issues can be solved with the software as standard. For the remaining 10%, Ternair is ready to think about a solution. That is when you can see the strength of their organization: they are knowledgeable and professional, they take our business seriously."

Erwin van Faassen
Co-owner and founder


centralize and manage data

120 titles

multi-brand e-mail marketing for 120 business and professional titles

1 dynamic template

personalized per media brand

Personalized content for 1.5 million professionals on a daily basis |

"Vakmedianet has chosen Ternair because of its professionalism. The software is flexible enough to be adapted to our needs, robust enough to be used as a professional tool and sufficiently user-friendly to be used by the business itself. A typical example of the best of both worlds. By using the Ternair Marketing Cloud we save time and achieve higher productivity. We also see a better result in clicks and openers, among other things."

Stephanie Gillissen
Marketing manager Data & Projects

1.5 million readers

Provide 1.2 million readers with personalized content every day


as a starting point

High productivity

Maximum relevance

How RAI Amsterdam attracts 10% more visitors for its events |

"With the use of SEO, content marketing and marketing automation, the RAI achieved 10% percent more visitors for the Aquatech Amsterdam 2019 fair. Exhibitor rebooking for 2021 reached a record of 62% at the show."

Annelie Koomen
Senior Brand Marketing Manager


more registrations


more visitors


rebook by exhibitors for 2021. Record!

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We are eager to show you what our software can do for your organization.

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Email marketing: what is it, and  how does our solution work

Use email marketing to get customers to buy again, to convert interested prospects and to inform others about your products, services, events. With our email marketing software you make it easy for yourself, while taking advantage of professional opportunities.


What is email marketing?

Email marketing is perhaps the oldest form of digital communication. It is still the most effective method, because you address your target group directly. Email is the most lucrative form of marketing, thanks to the highest return on investment (ROI).

Simply put, you send emails to your customers, interested parties and others who have signed up for your mailing list(s). With the emails you bring your company, brand, product or service to the attention. This form of marketing is extremely suitable for achieving more sales, sharing updates and encouraging action.


Why use email marketing?

No less than 99% of all consumers check their e-mail inbox daily. It is the most personal form of online communication; with which you address the target group very directly.

Email marketing combines targeted communication with a high ROI and all kinds of optimization options. With Ternair software you benefit from, for example:

  • Simple content creation and automated content via RSS feeds
  • Templates and snippets in your house style, which you place where you want with drag-and-drop
  • Personalized emails, in high volumes
  • Customer profiles to perfectly personalize the topic, timing and content.
  • A/B testing, language based splitting
  • Follow-up flows based on the open and click rate of your email campaigns
  • Maximum delivery (deliverability) of your e-mails
  • Optimal spam/robot recognition


Email marketing strategy

A sophisticated email marketing strategy guarantees good results. For example, consider these best practices:

  • Make it human
    There is no more human and personal form than email marketing. Make it human, both in text and approach and the images you use. Personalize your emails.
  • Attract attention
    Use the subject of an email and the preheader, the text that appears in the preview pane of the inbox, to grab attention. Make sure you stand out without using terms that don’t deliver on the promise, the so-called click-baits.
  • Keep it short
    Tell your story in a minimal number of words.
  • Use multiple CTAs
    Place a call-to-action at the top and bottom of the email. Make it easy for quick decision makers and heavy searchers to take action or contact you.
  • Over-deliver where possible
    Promise what you can deliver and preferably go one step further. That is the best email marketing strategy to increase your ROI.


Email marketing software

With email marketing software or tools like ours, you’re ready for the next steps. Without good data input with recipients’ personal data, you can create the most beautiful e-mails, but they will never really become relevant. Segment your target audience, automate emails, personalize them and test different variants. Then analyze what works best and adjust it immediately. In addition, the e-mail marketing software and programs help you keep an overview.

So are you looking for software to make your email marketing better? Unlock professional capabilities while also being user-friendly to use. That’s the advantage of tools which turn out to be extremely powerful under the hood.


Email marketing platform

Our email marketing platform makes it easy to create personalized emails and send them automatically. We share real-time reports so that you can immediately optimize your campaigns. In addition, we ensure the highest delivery rate with intensive monitoring, advice on send out domains, bot click monitoring. And with active list and bounce management, we prevent emails from not arriving or ending up where no one reads them. The most added value is that we link all your data (real-time) and you can use your e-mail in combination with other channels (website, social media, SMS). For the most optimal customer experience, journey and conversion.


Optimize email marketing

You want to optimize your email marketing. Therefore, ask our specialists about the expected increase in the conversion rate, the expected increase in opened emails and experiences with conversion from remarketing emails. Important KPIs for many organizations that are serious about email marketing.


Ternair email marketing

Email marketing is one of the core aspects of our platform, that will make you successful online. However, Ternair is more. With Ternair, all your customer data is also available in real time and combined. We can upload your content automatically from an (online) location such as your website or webshop. In addition, you can combine email with other channels like website personalization, app push messages and personalized SMS. So, do you run into limitations of your current e-mail tool, do you now use a CRM tool to e-mail or is your e-mail tool complicated? We are your next step in personalizing email.

Our approach

Are you curious about our approach and the best way to use email marketing? We wrote a white paper on marketing automation, focusing on email in particular. Download our white paper and discover how you can take the next step towards more online success.


Tips for your email marketing

Are you mainly looking for concrete tips for email marketing and automation? Feel free to browse the knowledge articles we wrote. Or ask your questions about it when you are looking for more information. We are always curious!


FAQ: about email marketing

  • How can I use email marketing?
    Email marketing can be used very flexibly, tailored to your specific goals. So, do you want to increase conversions, get more sales from existing customers or further expand the mailing list? We help you achieve your goal.
  • What does email marketing cost?
    The exact costs depend on how you use email marketing and what exactly you expect from it. Thanks to the high ROI, you can at least be sure that the bottom line will yield more than what it costs.
  • Which companies use email marketing?
    We use email marketing for both large and small(er) organizations. Thanks to our experience at companies like airline KLM, broadcaster BNNVARA, media company Sijthoff Media, fundraiser Doctors without Borders (MSF), insurance company Harmony, wholesale retail organization Bouwmaat and collection agency Vesting Finance, we understand what matters to you and how we be of assistance.

Let's get started

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