Website recognition
Website recognition:
capturing user interests
capturing user interests
Get insights from individual users with our unique First Party data solution for reading and clicking behaviour. Collect opt-in profiles of anonymous and known users without dependency on 3rd party cookies or Analytics. Combine the data with other customer data for relevant customer experiences.
What is website recognition and how does our solution work
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First party data solution
No 3rd party cookies and no reliance on data collection outside the EU. Collect, tag, recognize, identify and integrate the opt-in click and read behavior of website visitors through our unique solution.
Activate Next-Best-Experiences
Start personalized next-best-experience campaigns based on web behavior, your content and relevant products.
Real-time scoring
Show personalized content at the right time. Your customer’s trigger moment automatically starts the follow-up campaign: a personalized website, email, app message or SMS.
Discover how others successfully use website recognition
"By using an integrated customer profile and smartly structured campaigns, Vakmedianet has made its newsletters and website contents more dynamic with a significantly higher click through ratio as a result."
Stephanie Gillissen
Marketing Manager Data & Projects
>50 titles
website visitor recognition for >50 titles
x3 - x10
increase CTR by a factor of 3 to 10
"With Ternair we can automatically choose the right time to send certain messages. The flows are tailored to the interests that someone shows. We have an overview of the entire process and are increasingly aware of who to send what and when, so that we do not bother anyone with our messages."
Michael Dam
Marketing Manager
50%
more opened e-mails
x2
Click-Through-Ratio
20% - 30%
reduction in opt-out
"With the use of SEO, content marketing and marketing automation, the RAI achieved 10% percent more visitors for the Aquatech Amsterdam 2019 fair. Exhibitor rebooking for 2021 reached a record of 62% at the show."
Annelie Koomen
Senior Brand Marketing Manager
12%
more registrations
10%
more visitors
62%
rebook by exhibitors for 2021. Record!
"With a 360-degree view, we know who they are, what they purchase, what they do, what they consult and when and how often they do this. We can also analyze developments. This is important to only send relevant offers when setting up the marketing channels and not to bother customers with information that is not relevant."
Michael Dam
Marketing Manager
360°
customer profile
60
million personalized e-mails per year
Privacy proof
Ternair's database is privacy-proof
"The strength of Ternair is that they can quickly relate to the problem. Thanks to the Ternair Marketing Cloud, we can communicate with our target group in a structured way. We no longer lose time with internal coordination and searches, but can focus on output."
Pieter Lieverse
Managing Director
x3
more conversion
x2
more opened mails
25%
conversion via remarketing emails
Everything about website recognition
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Individual website recognition: what is it and how does our solution work
Who visits your website? With regular website recognition, you can see which companies click on your pages. With our individual website recognition, you can see which people click on your pages. It provides you with unique, valuable information, which allows you to tailor your offer more specifically to who reads and views what. Our software helps you increase individual website conversion. Because all data is based on user consent, it is first party data (your own data, it only works on your own websites) and you have the consent of your users.
- What is individual website recognition?
- Why individual website recognition?
- Individual website recognition data: data and software: the best software
- Individual website recognition software
- Individual website recognition at Ternair
- FAQ: frequently asked questions about individual website recognition
What is individual website recognition?
Individual website recognition combines data and software. You collect data from visitors to your website, the number of visits and the pages visited. With smart software you visualize that data categorically and discover patterns that you can respond to on an individual basis.
Individual website recognition combines data collection and analysis with website improvement to increase conversion and customer-oriented communication. Thanks to recognition, you better tailor the signals of your target group to their concrete and specific needs.
If your conversion (CRO) falls short of what you would expect based on visitor numbers, then recognition probably offers opportunities. Discover who visits your website and whether it concerns prospects that you are not yet able to convince, or whether there is uninteresting traffic due to a wrong visitor expectation via SEO, SEA, email marketing or social media.
Why individual website recognition?
With individual website recognition you determine behavior on your website. That knowledge, in combination with other data you have received from customers and prospects, such as orders and click behavior in emails, forms the basis for optimization. If you know who and how your pages are clicked, you can offer them the information they need.
Better insights
You collect relevant visitor data that provides better insight into what your relations are looking for and at what time. Thanks to your own data collection, you are no longer dependent on external third-party cookies or other data sources. Sources that can be used to a lesser extent due to privacy protection. It is better to collect your own data based on active consent.
Basis objective is to optimize
If you know who visits the website, you can optimize the page(s), make better use of your other channels and analyze behavior. Our software clearly identifies for whom you are optimizing and what needs the target group has.
More conversion
The optimization of your communication is the basis for more conversion, so for more turnover. You generate that extra turnover from existing or new visitors, because you not only know what they bought or when they downloaded stuff, but you also better understand their current behavior.
Individual website recognition: data and software
Individual website recognition initially collects relevant data from visitors. They share data via an opt-in such as:
- The visited pages
- The number of pages visited
- The number of visits
- The total visit duration
- Date of last visit
With specific ‘tags’ you can enrich this data automatically. The difference with normal website recognition based on IP address is that only data is collected at an organizational level. Because you don’t know who is viewing, this gives you far less opportunities to understand and respond to customer’s wishes for 1-to-1 personalization.
Individual website recognition software
The combination with our marketing automation software makes all data clearly available. And more importantly, it creates opportunities to discover patterns in the data and to optimize communication based on that. It can be done by website personalization, but also via email, the sales or customer service department, or any other channel. Thanks to the combination of data and software, you can fine-tune communication and messages.
Individual website recognition at Ternair
Ternair offers a unique first-party data solution. This means we collect the actual reading and clicking behavior based on opt-in. This way you create interest profiles of both anonymous and already known users.
Thanks to our first-party solution for data collection and individual website recognition, you are no longer dependent on third-party data and data collection outside the EU (Google Analytics). Instead, you collect, label, recognize, identify and integrate completely based on your own resources.
Our approach
With our software for individual website recognition, you can start personalized next-best-experience campaigns based on the web behavior of visitors, the content you publish and relevant products you display.
Our software enables you to show or send personal content, exactly when it is relevant. In addition, a customer’s trigger automatically starts a schedule containing an automatic follow-up campaign, for example a personalized website, personalized email, an app or web push message or an SMS.
FAQ: frequently asked questions about individual website recognition
- How does individual website recognition work?
You collect relevant data from visitors via an opt-in. This way you build interest profiles of anonymous and known users. This provides you with information about who visits the individual website. You do not record individual website behavior of visitors who do not opt-in. - What does individual website recognition bring you in terms of ROI?
The data of your individual website visitors provides a much better picture of who and when pages are clicked and what needs are behind it. By combining behavior with other data and characteristics of your target groups, you create a completely personal customer view. This way you can help customers better with relevant information or by omitting irrelevant information and communication. - How can I use it?
Based on opt-in, we collect first-party data on your website(s). This data provides insight into the behavior of your visitor. This forms the basis for personalizing content on both the individual website and e-mail.
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