Travel & Leisure More bookings with customized offers

Generate a sustained stream of bookings through automated marketing across all your channels. Engage prospects and customers by considering (language) preferences in a relevant offer and through personalized onboarding.

How does marketing automation work for travel & leisure.

Download whitepaper Yes, I would like to automate my marketing

From website visit to booking

Convert searchers to bookers by taking all customer signals into account. Pages visited, clicks, previous bookings, your crm: combine them in real time to calculate the right communication and offer per channel.

Complete customer profiles based on online recognition

Customized Onboarding

A pleasant customer experience is crucial. Automate and personalize your onboarding communications, send relations relevant information at the right time. You can also launch real-time campaigns based on triggers in customer behavior.

Content personalization for an optimal experience

Discover omnichannel marketing

Align channels and let them reinforce each other. Activate visits to the app and website via email and social media. Enrich data in your crm, display a web push message with your last-minute offer and send customers a welcome text message as soon as they arrive at the location.

Maximum client experience in all channels

All data through one tool

Whether you’re preparing website personalizations, social media audiences, email newsletters or DM campaigns, make sure all your data is selected and combined centrally. Without technical knowledge and in real-time!

Connect all your data cleverly and easily

Re-engage inactive customers

The behavior of inactive customers can also be noticed. Those who are inactive for a certain period of time receive a re-engagement campaign through multiple channels. Determine your offer and test and personalize per channel.

Customer segmentation of the highest level

Results with our industry clients

How to approach 10 million customers in a personal and relevant manner |

"We send the iFly KLM Magazine to 10 million customers worldwide. Everything has to be correct in the e-mails, they have to be sent in a tightly regulated time schedule to manage the loads on the servers and fit within the local e-mail schedules. Ternair enables us to manage all this complexity while quality is guaranteed and costs remain manageable."

Marc Jansz
Customer Media Manager

10 million

recipients in 80 countries in 5 different languages


time savings due to data-driven 1-1 email template


more opened mails due to personalization

NRV | Ternair

"NRV has been using Ternair for two years. Thanks to this advanced tool, we have now taken numerous steps in the field of email marketing. For example, we set up various retargeting campaigns that have boosted our conversion ratio."

Dianne Ramakers
Online Marketer

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Marketing automation for travel and leisure

Generate more bookings with marketing automation for the travel and leisure sector. Consider language preferences automatically and present relevant messages to everyone who shows interest. Combine multiple data sources and integrate communication channels to consistently communicate about travel, leisure, and what you offer. Our marketing automation platform combines easy-to-use software with professional capabilities.


Why marketing automation for travel and leisure?

Organizations such as KLM, NRV,, and SpaOnline already work with our platform, turning website visitors into paying customers. They collect and analyze customer data in one convenient place. It forms the basis for relevant communication that leads to a better customer experience.

With marketing automation for the travel and leisure industry, you align various communication channels to strengthen them. Stimulate app usage or website visits and enrich data in the CRM. Launch last-minute offers when they are most effective and welcome customers with an SMS when they arrive.


How can travel and leisure benefit from marketing automation?

Invest in marketing automation for leisure and travel to make your communications more effective. Make it personal and be thoughtful, on-topic, and relevant when it suits the customer most.

  • Targeted conversations with customers
    Engage in more focused conversations with customers thanks to understanding what motivates them and what is important to them. Analyze customer data and use those insights to improve communications.
  • Engagement and increased relevance
    Show engagement and present relevant information when it matters. Get closer to the customer to improve the (travel) experience further.
  • Activate during events
    Use insights into (underlying) needs to activate more effectively with events. Understand what matters and discover what customers need to relax extensively.


Marketing automation for travel and leisure: the best software

We developed our software specifically for the travel and leisure industry. We understand what is topical and essential, for example, to inspire customers. Turn website visitors into paying customers and send updates where they are relevant at that specific moment.

  • Integrate communication channels for a better experience
    Communicate consistently via e-mail and social media while enriching data in the CRM. Show web relevant push messages or present a last-minute offer if customers are looking for them.
  • Combine data from many sources
    Use data and insights from website statistics, social media activity, and e-mail click behavior. Combine all that data to understand better how you can best inspire your customers.
  • Re-activate inactive customers
    Use our leisure and travel marketing automation software to re-engage inactive customers. Test and personalize communications until you discover the perfect approach.


Marketing automation platform

Our marketing automation platform offers professional options for the travel and leisure industry. Benefit from user-friendly software that your employees can start using right away.


Ternair marketing automation

With our marketing automation for the travel and recreation sector, you develop customized offers and generate more bookings. Thanks to the continuous flow of new bookings, you will earn back your investment in automated marketing quickly.


FAQ: about marketing automation

  • Which companies already use your platform?
    Our software for marketing automation in the leisure sector is used by Voy, CruiseReizen, NRV, and KLM, for example. The latter sends the iFly KLM Magazine to 10 million customers around the world.
  • What data sources can I link?
    Combine data from the website, social media, newsletters, and other sources. For example, analyze visited pages, clicks, previous bookings, and additional information from the CRM.
  • Can anyone work with your software?
    We deliberately developed our software to be user-friendly. We tailored the professional features to the travel and leisure industry so that you see exactly the relevant features of your organization.

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