Data connectivity
Data connectivity:
connect data sources
connect data sources
The core of our expertise is making data suitable for activation by the business. We connect all your sources with minimal impact on IT. Get started quickly and put the business in control.
See how media company Bohn Stafleu van Loghum improves the customer relationship by connecting all customer data sources.
What is data connectivity and how does our solution work
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Flexible access to your data
Data sources are linked, even without export import, and are directly and real-time available for easy to editing, combining and activation by (data) marketers.
Segment and transform
You get customer insights by being able to activate smart segmentations on all your sources and by editing data yourself.
Real-time omnichannel
Direct access to remote data sources makes it possible to launch campaigns in on- and offline locations and at moments that are triggered by relationships.
No import, just connect
Without technical knowledge, connect data from (live) sources directly into your campaign, without exporting and importing data.
Flexible integration. Our DNA.
Besides fast customized links to all your (also ancient) sources, flexible uploads and web services, no hassle with ‘custom fields’ that do not fit, there are also many standard links available:
Discover how others successfully use data connectivity
"With a 360-degree view, we know who they are, what they purchase, what they do, what they consult and when and how often they do this. We can also analyze developments. This is important to only send relevant offers when setting up the marketing channels and not to bother customers with information that is not relevant."
Michael Dam
Marketing Manager
360°
customer profile
60
million personalized e-mails per year
Privacy proof
Ternair's database is privacy-proof
"We send the iFly KLM Magazine to 10 million customers worldwide. Everything has to be correct in the e-mails, they have to be sent in a tightly regulated time schedule to manage the loads on the servers and fit within the local e-mail schedules. Ternair enables us to manage all this complexity while quality is guaranteed and costs remain manageable."
Marc Jansz
Customer Media Manager
10 million
recipients in 80 countries in 5 different languages
90%
time savings due to data-driven 1-1 email template
83%
more opened mails due to personalization
"With the real-time use of customer insights, Bouwmaat also brings its personal approach to the digital channels. This omnichannel customer experience is now delivered through 48 branches, and through full personalization with the mobile app, on the website and in email communications."
Nick Vieberink
Marketing Manager & E-commerce
1 layout
80.000 e-mails with personalized content
30%
growth in online orders
8.7
average customer rating
"Vakmedianet has chosen Ternair because of its professionalism. The software is flexible enough to be adapted to our needs, robust enough to be used as a professional tool and sufficiently user-friendly to be used by the business itself. A typical example of the best of both worlds. By using the Ternair Marketing Cloud we save time and achieve higher productivity. We also see a better result in clicks and openers, among other things."
Stephanie Gillissen
Marketing manager Data & Projects
1.5 million readers
Provide 1.2 million readers with personalized content every day
Customer
as a starting point
High productivity
Maximum relevance
"With the use of SEO, content marketing and marketing automation, the RAI achieved 10% percent more visitors for the Aquatech Amsterdam 2019 fair. Exhibitor rebooking for 2021 reached a record of 62% at the show."
Annelie Koomen
Senior Brand Marketing Manager
12%
more registrations
10%
more visitors
62%
rebook by exhibitors for 2021. Record!
Everything about data connectivity
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Data connectivity: what is it and how does it work
Data and connectivity are becoming increasingly important for e-commerce, B2B and B2C. Efficiency only arises when processes synchronize with each other and systems exchange data. By linking software and applications, you set the foundation for growth within organizations. We specialize in real-time data connectivity – we connect your data sources, you connect new sources by yourself, we prevent separate Data Silos and ensure that you do not have to build a complete Datawarehouse or Datalake first.
- What is data connectivity?
- Why data connectivity?
- Data connectivity strategy
- Data connectivity software
- Data connectivity at Ternair
- FAQ: frequently asked questions about data connectivity
What is data connectivity?
Your systems, (web) applications and software solutions collect customer data. In 99% of cases, this leads to silos full of data used by one department or suitable for one application.
Data connectivity enables the connection of those different silos. It ensures that data from one silo is also available to the other department or organization. And that the systems, applications and software solutions you use can use each other’s data. In addition, it is possible to export data for reporting or analytics purposes, for example. Our data connectivity solution makes it possible to connect the different silos, without the need for central databases (data warehouse, data lake, customer data platform) with associated high costs and management via imports/exports and synchronization.
Instead, we connect to your application and only retrieve data when needed. Of course it is also possible to retrieve data via APIs or on an ftp server. In addition, you are not dependent on existing web services, but you can connect any data source to Ternair with an API.
Why data connectivity?
Data connectivity combines a number of great benefits for e-commerce, B2B and B2C:
- Get (real-time) access to all data
Interconnectivity makes data available to every department within the organization, rather than in separate data silos. Checkout data, email data, transaction data, CRM data, website behavior data, public data and customer service data can be combined. - Improve the customer experience and raise the level of service
The mutual exchange of data enables a higher level of service, thanks to a better understanding of what customers do and what is relevant to them - Comply with regulations and ensure safety
Thanks to data connectivity, you control access to data and comply with strict guidelines and regulations via secure connections.
Data connectivity strategy
A strong data connectivity strategy is based on the processes within your organization. A good view on your operations marks the foundation for making the necessary data available in the best way.
The strategy requires structuring the data landscape, so that you can technically map out what is needed in terms of data flows. This is followed by the connections and data mapping. An important starting point for a good strategy is subsequently monitoring the connections and monitoring to intervene if connections fail.
Data connectivity software
You can connect the application you want with software for data connectivity. You are not dependent on existing integrations. Via remote connect, APIs, webhooks, ftp, all conceivable applications, software solutions and interfaces. You may use Microsoft Dynamics 365, Kerridge, EasyPos, Unit4, Exact, SAP, Magento, Lightspeed, Adobe, Visma, NetSuite, AFAS, WooCommerce, Shopware, Icecat or Akeneo. These are just a few examples of what you can link with software thanks to data connectivity.
Data connectivity at Ternair
At Ternair we help you link all data in a smart way. We do this without hassle and without wasting time, thanks to software that you can easily use yourself. You can also easily export data for reporting or analytics yourself by creating data marts with the desired output and connecting them to your application.
Our approach
With our solution you prevent exports and imports and expensive monitoring management. This way you connect data sources you can immediately combine and activate. And when fields change, you change them directly in Ternair as well. Which means (data) marketers can use it much faster and have access to real-time data.
You then segment and transform the data to start campaigns (real-time, trigger-based) on online and offline locations, even if you want to ensure maximum customer-friendliness from an omnichannel approach.
FAQ: frequently asked questions about data connectivity
- Isn’t data connectivity incredibly complicated?
Even if it was complicated, we use our software to ensure that you notice it as little as possible. - Does data connectivity require customization?
If integrations do not yet exist, you can create them via the tooling, without expensive consultancy. At the same time, there are already many integrations that you can use immediately. So no restrictions but also ‘Plug & Play’ options. This differs from the possibilities that you get through existing ‘Plug&Play’ packages such as ActiveCampaign and Hubspot (many integrations, but not exactly the ones you need, and therefore customization needed), in costs, and makes it possible to realize solutions much faster. - Which data sources can you link?
Our software links every API. View all standard integrations here.
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