How specific and up-to-date information improves the customer relationship
With a 360-degree view, BSL knows who their customers are, what they purchase, what they do, what they read and when and how often they do this. We analyse the various data elements which is important as input for the configuration of the marketing channels in order to ensure that we only send relevant communication and offers to our customers.
Solutions & Results
- 360 degree customer profile
- 50 to 60 million personalized emails per year
- Privacy proof
“With Ternair we can automatically choose the right time to interact with our customers. The campaign flows are configured based upon the interests that someone shows. We have an overview of the entire process and we are increasingly aware of who to send what and when. In a way that we are and stay relevant, so we do not bother anyone with our messages. The frequency of our e-mails can therefore be reduced while the effectiveness is higher.”
Michael Dam, Marketing manager Bohn Stafleu van Loghum
About Bohn Stafleu van Loghum
Bohn Stafleu van Loghum (BSL) is a media company with a focus on healthcare professionals. With high-quality, accessible subject information (online platforms, books and magazines), tools, elearning products and events, BSL ensures that the healthcare professional has sufficient knowledge and skills.