How to provide your target audience with high-quality and personalized content
Agrio support farmers with high-quality and personalized content. The goal is to fuel the farmer with exactly the information he is looking for. And enable the knowledge partner to precisely target the farmers who consider to make a specific purchase. To distribute both information and marketing communications as targeted as possible, Agrio optimized the use of data.
Solutions & Results
- Integral customer view
- From outbound to inbound
- Testing and innovating
- Customized information
- Better service through online and offline channels
- New revenue models
“We used to be push oriented, but that is outdated. We now work inbound: we first identify the information needs of our readers and advertisers and adjust our offer accordingly. The software of Ternair is flexible and the various modules were implemented quickly. Ternair thinks along with the business, they want to accelerate, just like us.”
Arjan Goorman, Head of Marketing Agrio
About Agrio
Agrio is a allround media company with a leading cross-media agricultural portfolio. Thanks to independent and critical reporting, farmers are continuously provided with high-quality professional information that supports them in their business operations.
Let's get started
Would you like to know more about what Ternair can do for your organization? Book a demo with one of our specialists to experience how the platform works.
Request a demo
More succes stories
How specific and up-to-date information improves the customer relationship
Bohn Stafleu van Loghum
+31 (0) 30 687 7103
interesse@ternair.com
Request a price indication
Schedule a demo
Ask another question