Publishing From visitors to paying subscribers

Create loyal communities of readers and advertisers. Drive timely conversion to (trial) subscriptions, ads and events based on content preferences in a personalized offer.
How does marketing automation work for publishers.

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Turn content into customer data

Recognize reading behaviors and preferences to initiate follow-up actions at the right time.

Complete customer profiles based on online recognition

Automate newsletters

Automate your newsletter content, while maintaining editorial choices and news value, personalized onboarding and drive engagement to your website.

Perfect e-mail marketing integrated in your marketing platform

Encourage (trial) subscriptions

Use the optimal time and right content in channels such as email, web push and social media to generate trial subscriptions.

Maximum client experience in all channels

Customized offer for every reader

Let customer data determine which offer fits which type of reader. Optimize the efficiency of recruitment campaigns.

Content personalization for an optimal experience

Results with our industry clients

How Agrio provides farmers with personalized content |

"Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business and they want to accelerate, just like us."

Arjan Goorman
Head of Marketing

40 events per year

from 6 to 40 events per year

Within 1.5 years

from outbound to inbound


Central data driven marketing for all titles

How Mindcampus tripled the email marketing conversion |

"The strength of Ternair is that they can quickly relate to the problem. Thanks to the Ternair Marketing Cloud, we can communicate with our target group in a structured way. We no longer lose time with internal coordination and searches, but can focus on output."

Pieter Lieverse
Managing Director


more conversion


more opened mails


conversion via remarketing emails

How the transition from outbound to inbound results in a conversion improvement of 50% | Ternair

"With Ternair we can automatically choose the right time to send certain messages. The flows are tailored to the interests that someone shows. We have an overview of the entire process and are increasingly aware of who to send what and when, so that we do not bother anyone with our messages."

Michael Dam
Marketing Manager


more opened e-mails



20% - 30%

reduction in opt-out

How to apply dynamic and personalized content to websites |

"By using an integrated customer profile and smartly structured campaigns, Vakmedianet has made its newsletters and website contents more dynamic with a significantly higher click through ratio as a result."

Stephanie Gillissen
Marketing Manager Data & Projects

>50 titles

website visitor recognition for >50 titles

x3 - x10

increase CTR by a factor of 3 to 10

How specific and up-to-date information improves the customer relationship |

"With a 360-degree view, we know who they are, what they purchase, what they do, what they consult and when and how often they do this. We can also analyze developments. This is important to only send relevant offers when setting up the marketing channels and not to bother customers with information that is not relevant."

Michael Dam
Marketing Manager


customer profile


million personalized e-mails per year

Privacy proof

Ternair's database is privacy-proof

Multi-brand email­ marketing |

"The strength of Ternair lies in two things, the solution and the organization. The solutions are very complete: 90% of database issues can be solved with the software as standard. For the remaining 10%, Ternair is ready to think about a solution. That is when you can see the strength of their organization: they are knowledgeable and professional, they take our business seriously."

Erwin van Faassen
Co-owner and founder


centralize and manage data

120 titles

multi-brand e-mail marketing for 120 business and professional titles

1 dynamic template

personalized per media brand

Authentication and authorization of customers |

"BSL needed good technology for the authentication and authorisation of customers. With the help of Ternair Marketing Cloud, BSL has one central data platform with which the company can access hidden content for registered users, quickly and effectively."

Michael Dam
Marketing Manager

Publisher bundles customer data and focuses on output |

"The strength of Ternair is that they can quickly relate to the problem. We have never talked to sales people, but only to professionals. Since the company is not too large, it is easy to communicate as the lines of communication are short. Thanks to the Ternair Marketing Cloud, we can communicate with our target group in a structured way. We no longer lose time with internal coordination and searches, but can focus on output."

Pieter Lieverse
Managing Director


Bundling of customer data


Time savings


Focus on output

Personalized content for 1.5 million professionals on a daily basis |

"Vakmedianet has chosen Ternair because of its professionalism. The software is flexible enough to be adapted to our needs, robust enough to be used as a professional tool and sufficiently user-friendly to be used by the business itself. A typical example of the best of both worlds. By using the Ternair Marketing Cloud we save time and achieve higher productivity. We also see a better result in clicks and openers, among other things."

Stephanie Gillissen
Marketing manager Data & Projects

1.5 million readers

Provide 1.2 million readers with personalized content every day


as a starting point

High productivity

Maximum relevance

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Marketing automation for publishers

Use marketing automation to convert readers into (trial) subscribers. Or use our software to present advertisers with the essential information at exactly the right time. Our software helps you automate and personalize content tailored to your target audience.


Why marketing automation for publishers?

You want to offer readers and/or advertisers exactly the information that is relevant to them at that moment. Or you wish to encourage the target group to take out a (trial) subscription or contact you. Whatever the goal, you make the step to take action much smaller with the right content. Moreover, you build a solid relationship because you offer the value the other person is looking for.

With our publisher marketing automation platform, you automate content with the goal of personalizing it. With our publisher marketing automation platform, you automate content intending to personalize it. You use relevant data sources for insights into the target audience and the behavior of individual visitors or users. Then, you use that knowledge to tailor your content messages as precisely as possible.


How can publishers benefit from marketing automation?

With marketing automation for publishers, you make it much easier to serve every visitor and user correctly. Tailor content to (website) visitors, readers, and, for example, advertisers you want to nudge to take action. With our platform, you optimize for the target group you intend to send information to or other content.

  • Effective nudging to take action
    Motivate advertisers to take action more effectively or stimulate readers to take out a (trial) subscription and turn them into paying customers. Use data and specific insights to find out what works to optimize your communication.
  • Automated content
    Use automated content for the newsletter, the onboarding, and to create more engagement on the website or another platform. Thanks to our automation, this takes less time, so you and other employees can proceed with the creative process.
  • Precisely the right information
    Present the right information for readers, visitors, or advertisers at the right time. Use data to assess and ascertain their motivations and needs. With our marketing automation software for publishers, you can be extra considerate and observant from now on.


Marketing automation for publishers: the best software

Use the best software for publishers when it comes to marketing automation. For example, encourage (trial) subscriptions and present each reader with a customized offer. Or nudge advertisers into action with essential arguments to make an advertising decision.

  • Increase paying subscribers
    Encourage readers and other visitors to take out a (trial) subscription. Use insights from data to understand what works. Personalize content and call-to-actions for the most effective nudge to action.
  • The final push for advertisers
    Tell advertisers what they would like to know. Personalize arguments and messages, winning advertisers to advertise in your magazines, online platforms, and other content platforms.
  • Intuitive automation and optimization
    Our software works intuitively, which promotes user-friendliness in automation and optimization. Discover the growing number of new features you can easily integrate into how you work to personalize content and tailor it to your target audience.


Marketing automation platform

Discover our marketing automation platform, suited specifically for publishers. Encourage readers to subscribe or target the advertisers you want to reach. You can target both, of course, because with our software, you can easily personalize all the content you create.

Get started and experience how you, as a publisher, can fully benefit from the user-friendly way of collecting data. Link the various data sources, and optimize and personalize the content to reach your goals.


Ternair marketing automation

At Ternair, we have a lot of experience with marketing automation, specifically for publishing companies. For example, we helped a publishing house to run 40 successful events a year, compared to only six before they started using our software. Moreover, we helped publishers change from outbound to inbound in just a year and a half.

We help publishers such as Vakmedianet, BSL, MindCampus, and Admitter, change, optimize, and personalize. If you want to reach readers, users, and/or advertisers, we have the software and platform you need.


FAQ: about marketing automation

  • Whom can I reach with marketing automation?
    Target the readers you aim to encourage to take out a (trial) subscription, target advertisers, or other platform or channel users. You decide which target group you present your personalized and optimized content to.
  • What data do I need for this?
    Use data on reading behavior and website visits, dig into e-mail statistics, or add other data sources. You decide which data you want to use or what you will collect to link it with our platform for marketing automation.
  • How do I benefit from marketing automation?
    Marketing automation for publishers offers a high return on investment. Increase sales from (trial) subscriptions or get more advertisers to take action and advertise in your various channels or platforms.

Let's get started

Would you like to know more about what Ternair can do for your organization? Book a demo with one of our specialists to experience how the platform works.

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