How to apply dynamic and personalized content to websites
Based upon an integrated customer profile and the smart use of data-driven campaigns, Vakmedianet has made its newsletters and website contents more dynamic with a significantly higher click through ratio as a result.
Solutions & Results
- Website visitor recognition for> 50 titles
- Data-driven relevant content
- Increase CTR by a factor of 3 to 10
“Vakmedianet has chosen Ternair because of its professionalism. The software is flexible enough to be adapted to our needs, robust enough to be used as a professional tool and sufficiently user-friendly to be used by the business itself. A typical example of the best of both worlds. By using the Ternair Marketing Cloud we save time and achieve higher productivity. We also see a better result in clicks and openers, among other things.”
Ceesjan de Vos, Head of Marketing & Business Development Vakmedianet
About Vakmedianet
Vakmedianet is the leading b2b publisher in the Netherlands with strong editorial brands for professionals in multiple functions and industries. Vakmedianet makes expertise accessible for professionals in an attractive way and offers networks for b2b advertisers.
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