How to approach 10 million customers in a personal and relevant manner
By using a data-driven e-mail template, KLM has realized a time saving of 90% compared with the former email vendor. This enables KLM to inform more than 10 million readers worldwide about the new iFly KLM Magazine in more than 230 countries.
Solutions & Results
- 10 million recipients in 80 countries in 5 different languages
- 90% time savings due to data-driven 1-1 e-mail template
- Dynamic content based on behavioral data
- 83% more opened mails due to personalization and click-through-rate of 106%
- 8% re-engaged customers due reactivation campaigns
“Ternair has extensive experience and professional knowledge about e-mailing data processes that fits in well with our requirements and wishes. We are an international marketing organization and send the iFly KLM Magazine to 10 million customers worldwide. Everything has to be correct in the e-mails, they have to be sent in a tightly regulated time schedule to manage the loads on the servers and fit within the local e-mail schedules. Ternair enables us to manage all this complexity while quality is guaranteed and costs remain manageable.”
Marc Jansz, Customer Media Manager KLM Royal Dutch Airlines
About IFly KLM Magazine
KLM Royal Dutch Airlines is a worldwide fly operator based in the Netherlands. KLM has a broad media portfolio that features the iFly KLM Magazine, the airline’s award-winning digital travel magazine. The magazine of KLM and Born05 keeps passengers inspired between flights. From general inspiration, to specifically targeted tips about the place (potential) customers are travelling to.
Reaching ten million readers in more than 230 countries, it is a customer retention tool that builds the relationship with KLM and excites passengers with new reasons to travel. It is a constant source of inspiration on the customer journey. With an incredible amount of exciting content iFly offers something for everyone.