How smarter e-mail marketing results into a tripling of conversion
Training and media company MindCampus noticed that the response to e-mail marketing declined significantly. With the use of personalization they succeeded to improve the engagement significantly and tripled their conversion. An additional advantage is that a lot of manual work has been automated.
Solutions & Results
- Triple conversion by applying personalization
- Trigger-based campaigns
- Manual work has been automated
- Doubling of the number of opened e-mails
- 25% conversion via remarketing e-mails
- Interplay with Facebook and Google
- Automation of onboarding processes
“The strength of Ternair is that they are able to quickly understand the problem and act on it. We never spoke to sales people, but only to professionals with marketing automation knowledge. It is easy to communicate with Ternair and the lines of communication are short. Thanks to the Ternair Marketing Cloud, we can interact with our target group in a structured way. We no longer lose time with internal processes, but we can focus on the output.”
Pieter Lieverse, Managing Director MindCampus
MindCampus is a media company that provides education in human resources management (HR) and facility management. In addition, they organise events and offers a news platform for the two target audiences.