How do you create a personalized omnichannel shopping experience?
With the use of real-time customer insights, Bouwmaat brings its personal approach to their digital channels. This omnichannel customer experience is now delivered via 48 locations and also fully personalized in the mobile app, on the website and in e-mail communications.
Solutions & Results
- All customer, transaction and product data available real time
- All marketing applications connected in real time
- 100% customizable content
- Always the most relevant products in search engine, cross-sell, up-sell and own brand
- 1 layout, 80,000 emails with personalized content
- No hard segmentation, but real-time data
- 30% growth in E-commerce turnover
- 8.7 average customer rating
“Ternair enables us to quickly set up personalized campaigns. Every customer is different and we are happy to respond to this. Just like us, Ternair likes to tackle things with common sense. The implementation was set up in no time and we were able to get started quickly. Furthermore the collaboration between Ternair and SPARQUE has ensured that we are now able to personalize 100% across all channels.”
Nick Vieberink – Marketing Manager & E-commerce Bouwmaat
Bouwmaat is the Dutch wholesaler for building materials and is built on one basic idea: everything for slim construction. The company offers the professional everything in the field of construction, wood, plumbing, electricity, tools, hardware, paint and kitchens.
Customers are active in repair, renovation and maintenance. Each site offers more than 12,000 products and materials for all specialties in construction. Everything within Bouwmaat is suitable for professionals to be able to do their job as efficiently as possible.