Personal environment for exhibition visitors
RAI Amsterdam organises and facilitates congresses, trade fairs and events. Each year, RAI Amsterdam facilitates more than 50 international congresses, 70 trade fairs, events and more than a thousand smaller congresses, presentations and meetings attracting more than 1.5 million visitors.
Increase cutomer satisfaction
A lot of exhibitions that RAI Amsterdam organises are extremely big. Many of them have an international character and draw visitors from all over the world. Visitors often want to get the most out of their visit. To help them accomplish this, RAI Amsterdam wanted to further integrate the existing systems into a personal environment for each visitor so that they could prepare their visit. Ternair has created a “MyRAI” environment for this purpose.
“We are a project organisation with very clear deadlines. Everything must be ready when the doors to an exhibition are opened. Ternair understands that. They tackle projects quickly and ensure that everything is ready on time, which suits us very well. Moreover, they are only satisfied when they have found a good solution. Thanks to their experience and professional expertise with data environments, we know we can count on the fact that the solution meets our requirements perfectly.”
There is a self-service area in the “MyRAI” environment where visitors can maintain their profile for the relevant community. Moreover, logged-in visitors get additional capabilities on the website, such as compiling “MyExhibition”: a personal selection of exhibitors, seminars and exhibition events. Registering for an exhibition can be done with a couple of clicks.
Visitors indicate that they appreciate the ability to prepare their visit through the platform As such, the platform contributes to higher levels of customer satisfaction at RAI Amsterdam.
About RAI Amsterdam
RAI Amsterdam is an international exhibition and conference organisation. As the facilitating party, RAI Amsterdam Convention Centre creates the ideal conditions for inspiring meetings to take place in and strong ties to develop in. As the organising party, RAI Exhibitions connects context, content and communities utilising national and inter- national consumer and professional trade fairs.
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