Authentication and authorization of customers
Bohn Stafleu van Loghum (BSL), one of Springer Nature’s best known divisions in the Netherlands, needed good technology for the authentication and authorisation of customers. With the help of Ternair Marketing Cloud, BSL has one central data platform with which the company can access hidden content for registered users, quickly and effectively.
Springer Nature
Authentication and authorization of customers
In 2009 BSL initiated the transition to online with the construction of a platform, “MyBSL”. The process created a two-fold need: BSL lacked suitable technology for the authentication and authorisation of customers. At the same time, management information about how the platform was being used needed to be gathered. In order to be able to identify and service target audiences properly, this kind of management information is essential.
Authentication, authorisation and profiling
To determine the access to specific content at any given moment, the customer and subscription data must be available in real time. Ternair Marketing Cloud enables this process connecting data from backend customer system into the front-end via “My” environments. User authentication, authorisation and profiling are carried out through web services.
“Springer has been using Ternair for several years for various big business units. The software is flexible and works very efficiently. Without technical knowledge, marketeers can create, manage and execute multi-channel marketing campaigns.”
Christian Matthees, Business Analist Springer Nature
Since the implementation, BSL has been using a single central data platform which allows the company to quickly and efficiently unlock shielded content for registered users of the various websites. Several business units of Springer Nature are already working with the Ternair solution.
About Springer
Springer Nature is the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research. Springer Nature is committed to providing their customers with high quality information and services throughout their career – from their training through professional work to running a practice.
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