Dunck Loyalty

Dunck Loyalty is a full service marketing agency that specializes entirely in customer loyalty.

Developing and retaining profitable customer relationships is vital for any organization. Companies that are actively working on this benefit from more loyal customers who return more often and spend more.

Dunck has been helping brands and organizations from various markets to develop and maintain profitable customer relationships for over 20 years. Dunck does this using smart loyalty solutions in the areas of: Loyalty Insights, Loyalty Strategy, Loyalty Campaigns and Loyalty Programs.

Dunck Loyalty & Ternair

To support its smart loyalty solutions, Dunck uses Ternair.

Dunck combines the power of their Loyalty Platform with Ternair's software. Among other things, this integration enables Dunck to centralize relevant customer data and automate and personalize campaigns from there.

Some possibilities:

• Loyalty Insights: gather the right insights for segmentation and personalization

• Loyalty Campaign: effective marketing automation flows for each phase in the customer relationship

• Loyalty Program: incentivize and reward desired customer behavior in a relevant way

Through the partnership with Ternair, clients of Dunck benefit from the best of 2 worlds.

Success Stories

Loyalty Campaign

Dunck helps various charities develop effective donor journeys. For each stage in the donor lifecycle, Dunck conceives, develops and/or manages marketing automation flows. From onboarding to winback, and everything in between.

For one of the largest charities in the Netherlands, Dunck has developed a winback flow. Through smart segmentations based on customer data in combination with creative personalized campaigns, Dunck manages to exceed all expectations with >10% conversion and create a positive business case.

Loyalty Program

Dunck helps develop loyalty programs in both business and consumer markets. From loyalty programs, we enrich customer data that we leverage for marketing automation campaigns to encourage and reward loyalty.

For a wholesale plumbing company, Dunck developed a savings program. They encourage purchase behavior and reward it with points. Through marketing automation Dunck managed to enrol a large part of the target group in a short time. Through personalized point promotions, Dunck keeps them active in the program and develops loyalty.