Customer feedback & customer experience

Email Sentiment Monitor

Knowing what users do is one thing. Knowing how they feel about it is another. It can be done thanks to this (PowerBI) Monitor. With thumbs up or otherwise, recipients show what they think of your emails or newsletters. They may comment on it. In a dashboard you track all sentiments and comments.

What does it provide?

  • Use a standard dashboard (PowerBI) to track sentiment about your content. Know what's going on among your readers. Maybe topics get a lot of clicks, but people think they're too much clickbait. Or you prevent -by having people give feedback- from clicking the unsubscribe link.

Who is this for?

  • BI and data managers, marketers, content marketers and editors who constantly want to know what is going on among their audience and whether they need to adjust their communications accordingly.

What are we going to do?

  • Setting up landing page for qualitative feedback

  • Setting up Ternair to collect feedback

  • Unlock feedback with an API

  • PowerBI dashboard creation with real-time insight

  • Delivery, .pbix file or placement in Ternair Custom Report Center, explanation of use and going live

Planning & investment

  • The entire process can be completed within 2 weeks incl. consultations

  • €1000.- all in (ex VAT)

* To use the Email Sentiment Monitor you will need a custom report center

FAQ

Frequently asked questions about the Email Sentiment Monitor

Why would I want a Sentiment Monitor?

You use a sentiment monitor to understand how customers really feel about your organization, product or service based on their feedback and comments. Instead of just numbers (such as NPS), you also see the underlying tone and emotions: positive, neutral or negative. This allows you to more quickly discover signals from the market, such as recurring frustrations, areas for improvement or, on the contrary, strengths that customers value.

Can the Sentiment Monitor be integrated with my existing campaigns?

The Sentiment snippet allows you to deploy the Sentiment Monitor in any campaign. In the dashboard, you can then filter by campaign or view the overall score.

What is the difference between the Sentiment Monitor and the Customer Feedback Monitor?

The NPS Monitor provides insight into how your target audience values you through the Net Promoter Score (NPS). The Customer Feedback Monitor provides insight into targeted feedback on specific products, events or service elements.

What is the difference between the Sentiment Monitor and NPS Monitor?

The Sentiment Monitor answers how your recipients perceive your emails. The NPS Monitor provides insight into how your target audience values you through the Net Promoter Score (NPS).

Understand the response to your emails

Do recipients find your campaigns relevant?

Instantly see how your emails are perceived. With real-time sentiment insights, discover which campaigns are scoring positively and where optimization is needed for greater impact and engagement.

Send an email

interesse@ternair.com

Yes, I am interested in the Email Sentiment Monitor

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