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How to use marketing automation to increase online payments

The payment of an outstanding debt can be influenced with a contact strategy and ease of payment. By adding e-mail as a channel and smartly optimizing the email send-out, Vesting Finance realized a huge increase in online payments.

Solutions & Results

  • 20% increase in the number of online payments
  • Increase payment convenience
  • Cost reduction
  • Continue flow of communication


“We have been working with Ternair since 2018. Vesting Finance is currently undertaking a digital transformation of the processes. Ternair has given us great support. We took a pilot-based approach to the implementation, gradually expanding it throughout the organisation as per Ternair’s advice. With Ternair’s help, we now have better insight into the campaigns, email promotions and the automated email flows. We highly recommend Ternair!”

Conrad Doornheim, Senior Data Intelligence Consultant Vesting Finance


About Vesting Finance
Vesting Finance, part of the Arrow Global group, is a leading purchaser and manager of debt portfolios. As a specialist in the prevention and reduction of arrears, Vesting Finance facilitate business’ financial vitality and growth ambitions. 

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