Customer Data Platform and Marketing Automation Specialist Ternair and Brand Experience Agency Whoohaa are entering into a strategic partnership. Through this collaboration, both companies aim to help their customers get the most out of their first-party data in combination with creative campaigns.
Ternair helps organizations use a SaaS marketing data platform to leverage their customer data more effectively across various channels. Whoohaa is a creative agency that helps brands create a distinctive brand experience. The founders of Whoohaa have extensive experience in direct marketing (CRM marketing) for clients including Albert Heijn, Vodafone, and, most recently, Snelstart. Both agencies believe that personalization and creativity are much more powerful together than the market often demonstrates today.
Total brand experience
"Brands invest heavily in strategy and visibility, but day-to-day one-on-one communication is often neglected from a creative perspective," says Pieter Jan Glerum, co-founder of Whoohaa. "Yet that is precisely where enormous brand value is created. Combined with Ternair's comprehensive personalization software, there are tremendous opportunities there."
Getting the most out of your data
"Many organizations now have valuable data and marketing software, but they still lack the creative touch needed to turn that into truly impactful communication," says Eelco Gerritsma, CEO of Ternair. "Whoohaa understands better than most how to bring together brand experience, creativity, and data to create communications that feel relevant and are distinctive. We’re really looking forward to helping each other grow in this area."
Partnership with RAI Amsterdam
The collaboration begins with a project for RAI Amsterdam. In this project, Ternair and Whoohaa are working together on creative, personalized communication focused on visitors and customer journeys. Together with RAI Amsterdam, a project has been launched to explore the opportunities that arise when data, technology, and creativity are combined. "Our goal is to make communication more relevant, effective, and impactful," they say Romy Faymonville, Content Marketer, and Petra Azzone, Lead CRM Marketing at RAI Amsterdam. "By integrating these disciplines from the start, we expect to be able to take steps toward communication that is not only more personalized but also truly resonates."
Through this partnership, Ternair and Whoohaa aim to demonstrate that one-on-one communication can be both effective and creative. And that direct marketing isn’t just a conversion channel—it’s precisely where you make a difference in your brand promise and brand experience.
