Arjan Goorman (Agrio): 'Data is vital for media companies'
Digitalization is also increasing rapidly in the agricultural sector. Media company Agrio therefore had to change course: "The use of customer data is essential to remain relevant. Only with a personal offer can you deliver the necessary added value and then market it efficiently," argues Arjan Goorman, Head of Marketing at Agrio. "That starts with data."
Solutions & results
- Increase conversion average x4
- Increase conversion trial subscribers x7
- 57% increase in new subscription inflow
“We used to be push oriented, but that is outdated. We now work inbound: we first identify the information needs of our readers and advertisers and adjust our offer accordingly. The software of Ternair is flexible and the various modules were implemented quickly. Ternair thinks along with the business, they want to accelerate, just like us.”
Arjan Goorman, Head of Marketing Agrio
About Agrio
Agrio is a allround media company with a leading cross-media agricultural portfolio. Thanks to independent and critical reporting, farmers are continuously provided with high-quality professional information that supports them in their business operations.
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