What does it provide?
Insights into customer behavior across multiple channels and touchpoints
A single, centralized overview of interactions per customer
Ability to analyze target groups across multiple dimensions simultaneously
Understanding the connections between different touchpoints
Greater personalization and a more relevant approach to customers
One central location for customer insights
Who is this for?
For organizations that want to combine data from various sources into a single overview.
What question does this answer?
How do my customers behave across different channels?
· Which newsletters do customers read, and which campaigns do they receive?
· Which web pages do customers visit?
· Which lead campaigns are customers participating in?
· How can I use these insights to segment and communicate more effectively?
What does the dashboard say?
The dashboard contains the following items:
A unified view of the customer across multiple data sources (newsletters, leads, clicks, campaigns)
Insights into newsletters read and subscriptions and unsubscriptions (overall or by newsletter)
Insight into your leads and which campaign they came from (overall, by lead code, or by email address)
Insights into website behavior (pages visited) (overall, by email address, or by URL)
Insights into all email campaigns (overall, by email address, or by send date)
Ability to create and analyze your own target audiences
What are we going to do?
Brief intake to determine the scope and available data sources
Linking Data Sources (Newsletters, Leads, Clicks, and Campaigns)
Setting Up the Customer Overview
Setting up and delivering the dashboard with the agreed insights
Planning & investment
Price: €3,000
Delivery time: approximately 2 to 4 weeks