Make it easy to look further
Someone watched the first episode of a series.
What happens next?
With marketing automation, you can automatically send a message when the next episode is available.
For example, via a push notification with a direct link.
This makes it easy to keep watching and reduces the chance that the series will fall off your radar.
From a general newsletter to personalized viewing recommendations
A general newsletter listing all the new programs isn't equally interesting to everyone.
Why would a sports fan receive the same recommendations as someone who mainly watches documentaries?
With dynamic content, you can create newsletters based on viewing behavior and preferences.
Each viewer will then receive their own selection of shows, new episodes, and upcoming highlights.
This is how a newsletter transforms from a general programming email into a personalized viewing recommendation.
Build anticipation for the new seasons
A new season is a great opportunity to re-engage past viewers.
With an automated campaign, you can notify people who watched last season that their favorite show is returning.
Think of an announcement, a reminder right before the premiere, and a message as soon as the first episode is available.
Communication can take place via email, push notifications, or other relevant channels.
Engage viewers during live broadcasts as well
With live programs, the relationship can go beyond just watching.
Think of polls, quiz questions, or voting segments during a broadcast.
With second-screen communication, app users can be automatically invited to participate.
This makes the experience more interactive and, at the same time, provides greater insight into viewers' interests.
There are opportunities even after the show ends. For example, viewers can receive a message with options to watch the show again or related programs.
This way, engagement isn't limited to the time of the broadcast.
Recognize when someone is at risk of dropping out
A viewer who becomes less active doesn't always say so themselves.
Maybe there aren't any interesting shows on right now. Maybe a favorite series has ended.
For example, if someone hasn't been active for two weeks, you can automatically send them a personalized message with relevant content that has since become available.
This is how you try to rekindle the viewer's interest before they completely lose interest.
And if someone does want to cancel, a targeted retention flow can help you find out why. Depending on the situation, you could, for example, offer a pause option, an alternative subscription, or relevant content.
From Reach to Engagement
For broadcasters, success isn't just about the number of people who watch a program once.
Equally important is how many viewers return.
Marketing automation helps highlight the right content, engage viewers, and build relationships that last beyond a single broadcast.
Because a program grabs people's attention. A relevant viewing experience keeps people watching.
