Personalization is the key to guiding your website visitors toward a conversion more quickly and effectively. WiQhit offers six powerful modules that help you make your digital environment smarter, more relevant, and more successful. In this article, we’ll explain each module using a specific example.
1. Personalizations - Show relevant notifications
Application: An insurance company immediately shows new visitors a notification about the most popular plans among people their age. Returning visitors, on the other hand, see a reminder of the options they’ve viewed before. By tailoring notifications to visitors’ behavior or location, conversion rates increase without requiring an additional media budget.
2. A/B Testing - Easily Test Improvements
Application: An e-commerce company is testing two different banners on its homepage: one featuring a discount promotion and one featuring a loyalty program. With the WiQhit A/B Module It becomes immediately clear which variant performs better—without any IT involvement and without external tools. Within a few days, it’s clear which change leads to more sales.
3. Recommendations - Explain products or services
Application: A fashion retailer automatically displays matching accessories on the product page based on the click behavior and preferences of similar customers. Examples include: “Others also bought” or “Complete your look.” In this way, WiQhit drives cross-selling and upselling, increasing the average order value.
4. Decision Aid – Help Visitors Make a Choice
Application: A healthcare facility offers visitors an interactive decision-making tool that suggests an appropriate care package based on age, family situation, and care needs. Not only are visitors who are unsure assisted more quickly, but the information they provide is also saved for follow-up via email or service calls.
5. Search – Customize the search bar
Application: A home improvement store personalizes search results by including previously viewed products, popular items in the region, and special offers in the search results. A customer who previously searched for “paint” will first see the favorite colors of previous visitors in the same target audience when performing a new search.
6. Links – Enhance email marketing with online behavior
Application: A training provider links online click behavior to email marketing campaigns. Visitors who view an AI training course multiple times but haven’t yet registered receive a personalized email with a “Still unsure?” offer. Thanks to the API integration between WiQhit and the email system, campaigns are automatically tailored to what a user does on the site, not just what that person has purchased in the past.
Want to get more out of your website?
With WiQhit’s modules, you can turn data into immediate action. No technical hassle. No extra traffic costs. Just smart personalization where it counts.
