Hypersegmentation
Customers are all different,but they often receive the same message. With Ternair’s hypersegmentation,you can refine your customer segments down to the individual customer level,based on all your data sources combined.
From broad demographic groups to a single-customer segment: you decide how far to go. More precise segmentation means a more relevant message and higher conversion rates.
TOP FEATURES
Segmentation Models
Combine all your data into any segmentation you can think of,without any technical knowledge. From broad demographic groups to a segment consisting of just one customer.
Demographic and Behavioral Segmentation
Segment customers by age,behavior,or purchase frequency,or combine multiple criteria at once.
RFM Segmentation
Segment by level of relevance,frequency,and value of purchases—for example,fans and dormant customers.
Technographic Segmentation
Segment B2B relationships based on the technology or software they use.
Segmenting down to the customer level
Break down the segments step by step until you’ve essentially created a customized offer for each customer.
Enriched Customer Profiles
Enrich personal data with content,behavioral data,and external data. This will also help you identify similar leads within your own data.
Add behavioral data
Add first-party Add click behavior,page views,and website visits to the customer profile.
Connecting External Data Sources
Enrich profiles with data from outside your own systems.
Discover similar leads
Find leads who are similar to your best customers,based on the same characteristics.
One profile per customer
All enriched data is consolidated in a single central customer profile.
Personalization
Personalize Focusing on purchases and customer value is an obvious choice. Combining this with real-time behavioral data and external data sources makes all the difference.
Omnichannel personalization
Display relevant content in email,text messages,on the web,and in apps,tailored to the same customer profile.
Real-time reading and clicking behavior
Respond to their behavior at that moment,not just to their previous purchases.
Dynamic characteristics
Combine profile characteristics with behavior for accurate personalization.
External data sources
Add data from outside Ternair for even more precise personalization.
Real-time segmentation
A customer who is active today may be in a different situation two months from now. Real-time segmentation keeps segments up to date without the need for manual updates.
Automatic recalibration
Customers naturally shift from one segment to another as soon as their behavior changes.
AI-driven patterns
Machine learning identifies patterns that are difficult to detect manually.
Current data
Work with current data,rather than an export from months ago.
Predictive rather than descriptive
Predict which segment will become valuable before it actually happens.
Activate and Measure
A segment only has value once you start communicating with it. At Ternair,you can activate segments immediately,without any intermediate steps.
Activate immediately in Ternair Campaign
Use a segment without an export or link immediately for a campaign.
One familiar environment
Segmenting,activating,and sending are all done in one place.
Track the KPIs by segment
Track conversion rates,customer value,and retention by segment through the Report Center.
Adjusting Based on Results
Adjust segments and campaigns based on your metrics.
SUCCESS STORIES
REVIEWS
Ternair is a fine party to work with. The platform is user-friendly and offers us numerous possibilities in the area of marketing automation,among other things. The professionals at Ternair think along with you and are always there for you.
Danique Jong - from Leek
Construction size
Very nice party to work with. Pleasant,intuitive software and thoughtful contacts.
Darren Besselink
Career
With Ternair,we can automatically choose the right time to send certain messages. The flows are tailored to the interests someone shows. We have visibility into the whole process and are increasingly aware of who to send what and when,so we don't bother anyone with our messages. So the frequency of our emails can be reduced while the effectiveness is higher.
Michael Dam
Marketing Manager BSL Media & Learning
If you want to professionalize your marketing campaigns,Ternair is the right place. They have solutions for simple and the most complicated campaigns. The tools are easy to use and the people at Ternair are always there for you. Top partner if you are looking for marketing automation.
Astrid Geraats
Marketer at Royal Boom Publishers
Ternair gives us the ability to combine different data sources. This gives us the freedom to set up campaigns where the limits of impossibility are far away. Thanks to the tool and professional guidance,our results have improved by over 100%.
Anouk Schuchmann
Marketer Cosmetique Totale
Solutions are sought and found with great flexibility and professionalism. Ternair makes an important contribution to the marketing communications of VluchtelingenWerk.
Aase Kretzschmar
Communications advisor Refugee Council
The extensive possibilities and flexibility of the Ternair Platform help us daily in achieving our marketing goals. Ternair actively thinks along with us about optimizations by acting as a partner in the cooperation. In this way,we remain relevant in our executive communication with our customers.
Mark de Bra
Database Marketer RAI Amsterdam
Ternair's smart solutions allow us to deliver relevant content at the right time. This not only gives our customers a highly personalized experience,but also allows us to optimize the effectiveness and return on investment of our campaigns and activities even better!
Kevin Wetzel
Marketing Director Sijthoff Media
Ternair's software is flexible and the implementation of the various modules was arranged in no time. Ternair thinks along with the business,they want to accelerate,just like us.
Arjan Goorman
Head of Marketing Agrio
Using the Ternair Marketing Cloud,we can communicate more efficiently and effectively to customers and prospects about our trade show offerings. More efficient,because it takes us less time and manpower; more effective,because the information we now disseminate is based on integrated,up-to-date customer knowledge. This manifests itself in higher conversions on our marketing communications.
André Hooijer
Operations Director ISE
Segmentation Throughout the Entire Customer Journey
Ternair supports hypersegmentation from the first point of contact to customer loyalty. From a broad welcome flow for new leads to a personalized offer for a segment of loyal customers.
A single platform brings together segmentation,personalization,and activation at every stage of that journey.
KNOWBANK
WHY TERNAIR?
CDP/marketing automation software including channels,which flexibly connects your data. For organizations that are taking steps in data marketing and would like practical support in doing so.
Ternair integrates with your own data model. This allows you to quickly access,edit,and customize data sources within Ternair.
Data integrations can be complex. That's why we take care of this work for you. We connect to any data source and ensure that the integration works reliably.
We not only ensure that data sources are linked,but also that everything continues to function properly. In addition,we help you use the data in smart and practical ways.
You’ll work with specialists who speak your language and understand your challenges. At the same time,Ternair is also deployed and supported internationally.
Ternair centralizes your data and ensures its security. This allows you to continue expanding and leveraging your first-party data with confidence.
Customer satisfaction is at the heart of everything we develop. That experience forms the foundation of our own software,and this is what sets Ternair apart from solutions that are often complex,expensive,or lack adequate support.
More benefits
Hypersegmentationonly becomes truly valuable when data,channels,content,and insights work together effectively. Ternair combines these elements in one platform,so that you can not only build segments,but also immediately activate,personaliseren andoptimize.
Bring all your internal and external data sources together in Ternair. This creates a single,centralized database that allows you to build segments based on up-to-date,reliable,and complete customer data.
Automatically align online and offline channels. This allows you to reach each segment through the right channel,with a message tailored to their behavior,preferences,or stage in the customer journey.
Use your own customer data as the basis for smarter segmentation. Ternair helps you identify reading,clicking,and interaction behaviors,even when visitors haven't been fully identified yet.
Display relevant content by segment,tailored to behavior,interests,or customer profile. This ensures that every message is better aligned with the recipient,across every channel.
Track the performance of campaigns,channels,and segments in easy-to-read dashboards. With real-time insights,you can see what’s working and where you need to make adjustments.
Use AI to determine the next best action within each segment. This includes smart recommendations,predictive insights,and automated decisions based on customer behavior.
FAQ
Hypersegmentation is the most sophisticated form of segmentation. Segments become so small that you ultimately create a personalized offer for each individual customer.Read a detailed explanation of what hypersegmentation is.
Yes,for every team and every industry. How extensively you segment depends on your customer data and goals,not on the size of your organization.
Organizations that effectively use customer or target audience segmentation achieve,on average,a 20 to 50 percent higher return. View succesverhalen van klanten who have achieved this in practice.
Acentrale database It helps. Within Ternair,this is already part of the same platform,including a 360-degree view of the customer,so a separate system isn't necessary.
Yes. Segments are immediately available within Ternair Marketing Automation,without export or integration.
Experience it for yourself
Interested? We'll show you without obligation how we can achieve your goals. If we're good at anything,it's connecting Ternair to specific issues.
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