Hypersegmentation

Hypersegmentation

Totaal: 118

CDP and AI: hype or valuable combination?

Customer Data Platform

CDP and AI: hype or valuable combination?

Want to get started with AI in your CDP? Then start by optimising your data housekeeping. Because without strong data, no smart AI.

Een nieuw CRM | Ternair

Customer Data Platform

A new CRM: between dream and deed

Don't let choosing a new CRM come at the expense of your requirements and certainly not your progress.

Personalisatie | Ternair

Content Personalization

Personalization: five reasons why it doesn't work well

We can map customer behavior online and derive insights from that to apply personalization. But the dividing line is thin.

Wat is first party data? |Ternair

First party data

What is first-party data and why is it important?

What is first-party data and why is it important?

Te weinig handen op de marketingafdeling? | Ternair

Email marketing

Not enough hands in the marketing department?

The number of job openings with "marketing" or "data" in the job title on LinkedIn is around 80,000. Everyone seems to be looking.

Verlaten winkelmandje campagne | Ternair

Campaigns

Abandoned Shopping Cart campaigns: what is it and how does it work?

An abandoned shopping cart campaign is a powerful tool within marketing automation that can help reduce lost sales and strengthen customer relationships.

Churn | Ternair

Churn

Churn and Marketing Automation

Churn, also known as customer turnover, is used to describe the number of customers your company loses over a period of time.

Customer Data Platform (CDP) | Ternair

Customer Data Platform

Customer Data Platform (CDP) versus other data platforms: What are the differences?

Compare CDPs with other data platforms and discover why CDPs are a must-have for effective customer-centric strategies.

KLM iFly | Ternair

Content Personalization

KLM iFly: personal and relevant communication with readers

With subjectline testing and personalization, KLM aims to engage the largest possible readership. With increases of up to 8 percentage points.

Marketing Automation 2 | Ternair

Content Personalization

From data mountain to insights - how do you unlock your data?

With large numbers of customers, it's not possible to get to know everyone individually, but that's where marketing automation comes in.

1-op-1 marketing | Ternair

Marketing automation

1-to-1 marketing: the will is there, now to get data right

The importance of 1-to-1 marketing is obvious to everyone, but most companies are still at the beginning of the road to it.

Het belang van datamarketing | Ternair

Marketing automation

The importance of data marketing according to Pieter Lieverse (MindCampus)

Previously on our dedicated newsletters we had an opening ratio of maybe 20 percent, now it is twice as high, 35 to 45 percent.

Loading more articles